We Already Have an Agency. How Would Posterize Work With Them?

Your existing agency can stay involved while Posterize handles the street execution of your guerrilla marketing campaign. Agencies regularly come to us with a budget, target areas, and a creative concept. We turn that brief into a campaign on the ground, working directly with the brand or through the agency, depending on the arrangement. You do not need to replace the team that developed the idea to bring in the people who will execute it.

Where Posterize Fits Into the Campaign

We can take on the agreed street-campaign work from planning through installation and documentation. Our street-campaign services include campaign planning and mapping, print production, installation, photography, and reporting. An agency with approved creative may need production and field execution; a team still deciding where to appear may need our input earlier. The scope should reflect that starting point rather than repeat work your agency has already completed.

Direct Brand Contact or Agency-Led Communication

Some agencies ask us to speak directly with their clients. Others want to remain the communication point and bring questions or decisions to us themselves. We work with both arrangements; direct client contact isn't required to bring Posterize into the project.

Agree on the communication route and who needs to approve locations, artwork, and changes. Speaking directly with a brand does not automatically give us authority over those decisions. Explain how your agency manages them so our involvement fits the relationship already in place.

Support While the Campaign Is Live

Our agency work includes explaining the guerrilla process, staying in contact throughout the campaign, and sending weekly reports to the agency. That keeps the account team informed while the work is underway, when the client may be asking what has happened and what comes next. The agency can bring execution questions to the people doing the work instead of having to interpret an unfamiliar street process on its own.

We also arrange live installations so clients can watch the work and capture their own content. Seeing posters being installed offers a different view from reviewing finished photographs: the client can observe the process and record it as part of the campaign. Raise that interest during planning so we can discuss the arrangement with your agency.

Discuss the Work Your Agency Needs

A guerrilla marketing partner should provide the execution and information your team needs to deliver on the brief. Email sales@posterizemedia.com with the campaign concept, budget, target areas, and dates, and tell us where you need support. Include whether you prefer us to communicate through the agency or directly with the brand. To arrange an initial conversation without sending the full brief, use our contact form.